In this article we are going to analyze Mashable, a topic that has generated great interest in recent times. Mashable is a topic that has captured the attention of many people due to its relevance in different areas, from science to popular culture. Furthermore, Mashable has been the subject of numerous debates and discussions, which has contributed to its growing importance in today's society. Throughout this article, we will explore different aspects related to Mashable, from its origin and evolution to its impact today. Through detailed analysis, we will try to shed light on this topic and provide a more complete and deeper insight into Mashable.
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.
In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.
In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.